It is an amazing example of coexistence of intelligence and professionalism, on the one hand, and style, femininity and elegance, on the other. Her successful appearances in journalism, business and politics awaken exclamation, but also amazement and questions about the unity and versatility of talent, the unlimited possibilities of the modern and purposeful Bulgarian. Youliana Doncheva! For decades she has been offering and imposing on Bulgarian and foreign audiences their concept of beauty and sophistication, of rigor and responsibility. Her charismatics is not just a hill, though her beauty by birth is obvious and so natural. Her obsession is a result of the openness of her character to the new, to the progressive, to the functional one.